
"Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note, he's not referring to disavowing all links from a site (domain)... he's actually referring to ALL links from an entire TLD (like .xyz, .biz, .info., etc.)"
"When I commented that the technique wasn't documented in Google's disavow documentation, John explained that "it's a big hammer" and they probably shouldn't document that technique."
"Google has explained many times that most sites owners never need to touch the disavow tool, let alone disavowing entire TLDs. Google's systems are very good at ignoring spammy, junky links. If you don't have a manual action, didn't set up unnatural links, etc., then you never should have to disavow any links."
Google's John Mueller revealed that the disavow tool permits blocking all links from entire TLDs, not just individual domains. This capability remains undocumented in Google's official guidance, with Mueller describing it as "a big hammer" that Google likely shouldn't publicize. While Christian Kunz previously covered similar comments from Mueller in 2021, the technique never entered official documentation. Most site owners never need the disavow tool, as Google's systems effectively ignore spammy links. Disavowing at the TLD level is considered excessive and potentially harmful. Notably, Bing already discontinued its disavow tool in 2023, and Google's disavow feature is intentionally buried within Google Search Console.
Read at Search Engine Roundtable
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