"This month is a reminder that celebrating our heritage is also an act of resilience and resistance. Our roots run deep, and they remind us that we belong, we contribute, and we are here to stay."
"Hosting our Latino Heritage Month events is a vital tradition that celebrates and uplifts the countless contributions of our community to this city."
"For decades, lowriders in California were subjected to profiling, police harassment and a state law that banned the practice. Today, the culture has become so widely accepted that its reach is found in countries like Brazil and Japan."
Hispanic Heritage Month runs from Sept. 15 to Oct. 15 and grew from a weeklong 1968 celebration into a month-long series of events. Events include mercaditos, documentaries on deportations, Frida Kahlo exhibitions, Mission Lotería, and a calendar maintained by Mission Local to track activities. City leaders frame celebration as resilience, resistance, and a way to acknowledge deep roots, belonging, and community contributions. Community groups like Calle 24 emphasize uplifting Latino contributions. The Mission hosts many events, including the first-ever televised Lowrider Parade, reflecting lowrider culture’s recovery from past profiling and bans and its global reach.
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