Coach Tim Welch emphasizes Sean O'Malley's unique star appeal in the UFC, likening him to big names like Nate Diaz and Jorge Masvidal, who remain popular despite multiple losses. The UFC has actively promoted O'Malley since his debut on Dana White's Contender Series, maintaining support even after defeats. Welch believes O'Malley has the potential to achieve similar success as Diaz and Masvidal, as O'Malley boasts noteworthy victories, including a TKO against Aljamain Sterling for the bantamweight title. His popularity is expected to continue influencing his career trajectory.
Whether O'Malley can follow a similar trajectory to Diaz or Masvidal remains to be seen. Thus far, his signature win is a second-round TKO of Aljamain Sterling to claim bantamweight gold at UFC 292.
O'Malley is the type of fighter whose star power transcends mere wins and losses. Even after his title loss, the UFC continues to support him.
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