"I'm trying to change that narrative. I'm a big dude that never gave up on himself, you know, not a fat kid chasing a dream. I've reached this point and, initially, I didn't give a f*ck about any of the attention. I was just like, I'm gonna go out here, fight and try to make some money for my family and try to provide and be one of the best in the world."
"Thank God I have fucking constipation of the brain and diarrhea of the mouth. I got problems f*cking just saying shit, and fortunately, it's been working out. I'm just grateful that I get to kind of promote a message of positivity and love amongst people."
"I think that's a big thing. I think people want to get behind somebody that's showing love and spreading love rather than being a f*cking abrasive piece of shit. Yeah, I curse a lot and I know I look like a felon, but I'm a good guy. I'm just so grateful."
Steven Asplund lost significant weight and pursued MMA fighting to provide for his family, not seeking attention. His authentic personality and genuine message of positivity resonated unexpectedly with the public, making him a massive fan favorite. Asplund emphasizes that his success stems from being genuinely himself rather than creating a calculated persona. He believes fighters don't need invented drama to build followings and hopes his example demonstrates that audiences prefer supporting people who spread love and authenticity over those who are abrasive. Despite his appearance and language, Asplund maintains he's a good person grateful for the support he's received.
#mma-fighter #weight-loss-transformation #authenticity-and-personal-branding #fan-engagement #positivity-messaging
Read at Cageside Press
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