Agile evaluation including two pragmatic trials on the uptake of a digital screening service - npj Digital Medicine
Briefly

The article presents research indicating that digital screening methods can effectively increase uptake among lower-risk populations. Utilizing randomized controlled trials with various SMS messaging strategies, findings demonstrated that shorter messages and combined reminders enhance participation in health checks. Notably, using a postal reminder yielded the highest increase in uptake. Emphasizing the potential of a mixed-modality approach, findings suggest that incorporating digital tools alongside traditional methods can escalate health screening rates from 50% to 60%. The use of agile methodologies in developing these outreach strategies allows for rapid adjustments based on participant feedback.
Uptake varied from 12% (standard SMS) to 20% (shortest SMS), indicating that more concise SMS invitations can encourage higher participation rates in digital health checks.
The first SMS reminder increased uptake by +3%. The postal reminder was twice as effective as the SMS reminder, demonstrating the importance of message mode on engagement.
Adding digital care to in-person care may raise uptake from 50 to 60%, suggesting a hybrid model could significantly enhance public health screening participation.
Agile evaluations can rapidly improve invitation systems by responding to participant feedback, thereby increasing efficiency in health screening uptake.
Read at Nature
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