"Trustpilot is basically the expensive, pay-to-play behemoth built for big brands. The platform has a fake reviews problem, and this can be a death sentence for smaller, boot-strapped brands (more on this in the article below). There are cheaper alternatives that are simpler to run and don't require anywhere near the same investment (with respect to time and money). Here's a better (and cheaper) reviews and verification stack for small businesses and SMEs:"
"Anybody can add a "business profile" to Trustpilot, and once it's added, it cannot be removed. You can "claim" your business profile if you can verify you're a legal representative, but you cannot remove your company or your information from their platform. Ever. Trustpilot says they do this to ensure genuine reviews remain online, which makes sense, but what happens when the reviews aren't genuine? Or worse, when the relationship with Trustpilot turns ugly, and they publicly accuse you (wrongfully) of abusing the system?"
Trustpilot serves major brands but poses high costs and operational burdens for small businesses and UK SMEs. Subscription fees often range from £500 to £2000+ annually for basic review invitations and widgets, creating a significant expense for bootstrapped companies. The platform allows anyone to create a business profile that cannot be removed; businesses may claim profiles but cannot delete their information. The policy aims to preserve genuine reviews, yet fake reviews and wrongful public accusations can seriously harm smaller firms. Cheaper, simpler review and verification stacks exist that reduce time, cost, and exposure to these risks.
Read at KnowYourMobile
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