In Q1 2025, the Chinese smartphone market grew by 5% as 70.9 million smartphones were shipped, according to Canalys estimates. Xiaomi led the market with a 19% share, witnessing a significant 40% growth in shipments, thanks to the new nationwide device subsidy program offering discounts for eligible products. Huawei captured 18% of the market, growing 12% annually, buoyed by demand for its premium devices. Oppo and Vivo maintained 15% each, while Apple held 13% market share. The introduction of AI capabilities in smartphones is also shaping consumer preferences, with a forecast for significant growth in AI-enabled devices.
In Q1 2025, the Chinese smartphone market experienced a 5% growth, with Xiaomi and Huawei leading in shipments as consumers responded positively to device subsidies.
Xiaomi's market share increased to 19%, supported by a successful integration of ecosystem products and favorable responses to China's device subsidy program.
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