CRED's Bold Redesign: From Aesthetic to Action
Briefly

CRED's Bold Redesign: From Aesthetic to Action
"Three days back I went to a local grocery store and added few things into the cart and then I opened my mobile to do the UPI payment through cred. Then bam! I saw a white theme homepage as Cred's home. This is the first time I'm seeing it in 3 years of cred user(believe me I'm loyal to Cred! Hehe)."
"I was confused when did it update? How did they end up with white theme and where did my scan QR code option go, etc. And the biggest shock was why did they do the homepage content similar to Gpay, Phonepe and other UPI apps. Well I'm writing this article to explain the redesign based on my experience and assumptions with market research. The article is gonna be long! but it's gonna be interesting..."
"Transaction history on Home: Quickly review recent payments, filter by type, and tap for details without leaving the homepage. Contact Support on Home: Faster help with direct access to chat and FAQs pinned to the bottom of the home screen. Refer & Earn on Home: Share CRED with friends and track referral rewards from the home footer. Navigation Updates: Rewards tab added: Access cashback, partner offers, and milestones from the new Rewards tab in bottom navigation."
CRED replaced a darker interface with a white-themed homepage and surfaced UPI-style elements like transaction history, contact support, and refer-and-earn directly on the home screen. Recent payments can be reviewed, filtered, and opened without leaving the homepage. Support chat and FAQs are pinned to the bottom for faster help. A new Rewards tab consolidates cashback, partner offers, and milestones while a More tab groups lower-frequency tools and settings. The redesign reduces taps for frequent tasks, separates high-frequency from occasional features to lower cognitive load, and places help close to payment flows to shorten time to resolution.
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