
"This year the vanilla Samsung Galaxy S26 has a base storage of 256GB, while the S25 started at 128GB. Even so, the price of a 256GB S26 went up a tick because of the memory situation mentioned above. The Galaxy S26+ already had 256GB as base, but that costs more this year as well."
"The Samsung Galaxy S26 Ultra breaks this trend and the base 12/256GB model is actually a bit cheaper in some regions than the S25 Ultra was last year. The higher memory tiers do cost more than they used to, though."
"As a reminder, if you pre-reserved a unit, you should have received an email with a $30/€30 discount - check your mailbox! Also, some regions have the usual free storage upgrade. This means that you should be able to get a phone from the second column at the price listed in the first column."
Samsung announced the Galaxy S26 Ultra, S26, and S26+ at its Unpacked event with adjusted pricing reflecting recent memory price increases. The vanilla S26 now starts at 256GB storage instead of 128GB, resulting in higher prices. The S26+ also costs more despite maintaining 256GB base storage. The S26 Ultra breaks the trend with a cheaper base 12/256GB model compared to the S25 Ultra, though higher memory tiers are pricier. The S26 Ultra uniquely offers 1TB storage with 16GB RAM. Pre-orders began immediately with $30/€30 discounts for pre-reservations and free storage upgrades available in select regions. Samsung also released Galaxy Buds4 at $180/€180 and Buds4 Pro at $250/€250, maintaining previous pricing.
#samsung-galaxy-s26-pricing #memory-cost-inflation #smartphone-pricing-strategy #pre-order-promotions #galaxy-buds4-launch
Read at GSMArena.com
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