The Hisense U8QG, priced at around $1,500, features ULED technology designed to enhance viewing quality through Ultra Local Dimming, Ultra Wide Color Gamut, Ultra 4K Resolution, and Ultra Smooth Motion Rate. Despite the variety of TV technology terms, ULED aims to deliver a unique viewing experience distinct from competitors. The setup of the U8QG was complex, requiring teamwork to assemble, indicating the structural design's robustness. The article explores consumer perceptions of these technologies, questioning how marketing terms correlate with actual performance and value in televisions.
Setting up the U8QG involved the usual dance of attaching the stand and connecting the unit to our network. While the assembly process was not terrible, it certainly required four hands (two people) to do safely.
According to Hisense, ULED (or Ultra LED) is the company's proprietary 'ultimate viewing experience' that combines 20 different patents to create the most vivid and true-to-life viewing experience.
So many labels. Yet most consumers only want to know a couple of things: How do all these labels translate into performance and value? And how does this model stack up to others?
I tested the 65-inch in our Louisville lab to find out.
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