The UX of survival in the age of AI deepfakes
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The UX of survival in the age of AI deepfakes
"AI-synthesized faces are now perceived as more trustworthy than real human faces. Let that sink in for a second: the fake version of reality is more believable than reality itself. Meanwhile, misinformation spreads six times faster than true information on social media. During a crisis, when stress and fear impair our ability to think critically, the information ecosystem becomes a minefield."
"The platforms where people actually consume information during emergencies (WhatsApp, X, Facebook, Reddit) have zero verification infrastructure at the point of consumption. The tools that can verify content (Snopes, PolitiFact, C2PA, SynthID, Hive AI) exist on entirely separate platforms, accessed hours later, long after the damage is done. This is a design problem. Not a policy problem. Not a content moderation problem. A design problem."
The information ecosystem faces a fundamental crisis where AI-synthesized content appears more credible than authentic images, and false information spreads significantly faster than accurate information during emergencies. Social media platforms where people consume crisis information lack verification tools at the point of use, while verification services exist separately and are accessed too late. This represents a design problem rather than a policy or moderation issue. The challenge stems from the internet's evolution from institutional gatekeeping to open access, creating systemic vulnerabilities. Designers must address how to integrate credibility verification directly into consumption platforms during high-stress situations when critical thinking is impaired.
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