The Word of the Day app began as a casual project by developers aiming to create a simple daily word display. Initially lacking quality and targeting the UK market, it unexpectedly attracted attention from American users appreciative of word calendars. After two years of free access, monetization through ads did not deter users in their growing engagement. A pivotal user experience interview catalyzed essential changes that revitalized the app, cementing its place in the vocabulary-learning space.
Listening to users turned out to be the one decision that changed everything for the Word of the Day app.
With no marketing, funding, or editors - and zero expectations - the original team thought it would be fun to build a small app that showed users one English word a day.
Word of the Day started gaining traction, especially among US users, despite being aimed at the UK market.
The app was free for the first two years, then the developers started monetizing by running ads without upsetting users.
Collection
[
|
...
]