This case study explores the design and implementation of a real-time lyrics translation feature for multilingual songs in music streaming platforms. It addresses the gap where listeners could enjoy songs in foreign languages but struggle to understand the lyrics, often needing to search for translations separately. Through user interviews and market research, the author identifies the need for an integrated solution that would allow listeners to comprehend lyrics without interrupting their listening experience. The study emphasizes the importance of understanding user contexts to improve engagement with real-time translations.
Understanding user listening contexts (e.g., active discovery vs. passive listening) was crucial in forecasting the adoption and impact of real-time lyrics translation on user engagement.
To enjoy their favorite songs in non-native languages, users would love to have optional - realtime lyrics translation.
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