WhatsApp is testing a premium subscription, put it is mainly cosmetic | TechCrunch
Briefly

WhatsApp is testing a premium subscription, put it is mainly cosmetic | TechCrunch
"WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience. Premium features include expanded pinned chats, custom lists, new chat themes, and more."
"The plan might be priced at €2.49 per month in Europe and 229 PKR ($0.82) in Pakistan. The company is also offering a one-month free trial to users."
"In addition to features like custom themes and ringtones, the company will allow users to pin up to 20 chats instead of the current free-tier limit of three."
"More than a decade ago, WhatsApp charged a $1 subscription fee in some regions, but after being bought by Facebook, the company ditched the fee in 2016."
WhatsApp is trialing a subscription service named WhatsApp Plus, which allows users to customize their experience with features such as custom icons, themes, and ringtones. The service will enable users to pin up to 20 chats, compared to the free-tier limit of three. Pricing may be around €2.49 per month in Europe and 229 PKR in Pakistan, with a one-month free trial available. The subscription focuses on cosmetic enhancements rather than functional upgrades, and there is no mention of ad removal from the Status feature.
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