"When the 2025 MTV Video Music Awards (VMAs) hit New York's UBS Arena on September 7, one brand will once again ensure the spotlight doesn't just shine on today's superstars, but also on the rising artists defining tomorrow. BACARDÍ® Rum returns for its third consecutive year as the Official Spirits Partner of the MTV VMAs, airing live on CBS, simulcast on MTV, and streaming on Paramount+."
"Ahead of the awards, BACARDÍ and MTV co-created a special edition of MTV Live, premiering September 3 on MTV's YouTube channel. Hosted by correspondent Dometi Pongo and celebrity tastemaker Carter Gregory, the digital series captures exclusive performances from Amaarae, Justine Skye, and Kyle Dion-three dynamic performers who embody the spirit of boundary-pushing artistry. Each artist delivered two songs: an original piece and a tribute cover honoring past MTV PUSH icons, weaving today's momentum with the legacy of artists elevated through MTV's platforms."
BACARDÍ Rum returns for a third consecutive year as the Official Spirits Partner of the 2025 MTV Video Music Awards at UBS Arena on September 7, with the show airing live on CBS, simulcast on MTV, and streaming on Paramount+. BACARDÍ sponsors the "MTV Push Performance of the Year" to highlight emerging voices shaping the future of music and to reinforce a long-standing connection to culture and creativity. BACARDÍ and MTV co-created a special MTV Live edition premiering September 3 on YouTube, featuring Amaarae, Justine Skye, and Kyle Dion performing originals and tribute covers. Making the series digital extends the VMAs into a week-long celebration and creates direct fan-artist connections. On the night of the show, BACARDÍ will use its ad time in an unconventional way.
Read at stupidDOPE | Est. 2008
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