"Bad Bunny's 30-concert residency in Puerto Rico had just begun, and in many businesses, the pava the traditional straw hat of the Puerto Rican jibaro that the artist has introduced to the world became impossible to miss. Bad Bunny has turned it into a pop symbol that goes beyond its rural roots, representing the hard life of the Puerto Rican countryside. Not a single display case was spared. Even bottles of expensive perfume were topped with miniature pavas."
"Are you guys celebrating that bunny? No, we're celebrating Puerto Rican culture. The exchange between a worker at a wholesale club and a customer happened because the female employees had adorned their hair with flowers and the male employees were wearing pavas. Bad Bunny did not schedule any shows in the United States for his global tour, which begins after the San Juan residency. Initially, it was speculated that the decision was meant to economically support the island."
Bad Bunny's 30-concert residency in San Juan sparked widespread adoption of Puerto Rican cultural symbols, including the pava straw hat and floral hair adornments. Retailers and businesses incorporated pavas into displays and products, from perfume bottles to packaging. The residency generated strong local demand and drove economic activity across hospitality, retail, and entertainment sectors. The artist did not schedule immediate U.S. shows after the residency and cited concerns about potential immigration raids at concerts. Political and cultural tensions arose around the album Debi Tirar Mas Fotos and the singer's opposition to the pro-statehood New Progressive Party. The Coliseo de Puerto Rico became a major cultural and economic hub during the residency.
Read at english.elpais.com
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