"Sports are one of the few unifiers left in today's heated, divided world. It doesn't matter what race, religion or political affiliation you come into the arena with. It doesn't even matter if you know anything about the game. The beauty of sports is that an avid fan and a first-time viewer can both walk out feeling they have experienced something uniquely special."
"That magic goes beyond the action on the field. It lives in the details. The crack of the bat on a home run, the buzzer following a game-winning shot, the roar of the crowd after a touchdown. These moments are about more than athleticism. They're about atmosphere. And behind much of that atmosphere is Sweetwater, a quiet but powerful force shaping how fans experience live sports."
Sweetwater focuses on live-event audio to shape fan experiences across venues including cruise ships, theaters and sporting arenas. The company serves roughly 13 million customers, has operated for nearly 50 years and holds an approximate $2 billion valuation. Immersive sound—crowd roar, the crack of a bat, the buzzer and on-court squeaks—elevates atmosphere beyond athletic action. Sweetwater positions immersive audio at the convergence of premiumization in sports and increased technology integration, aiming for technology to disappear so fans simply feel part of the game. The company emphasizes emotional, physical and sensory elements as central to future fan engagement.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]