KeiyaA Announces New Album Hooke's Law, Shares Video for New Song

""An album about the journey of self love, from an angle that isn't all affirmations and capitalistic self-care. It's not a linear story with a moral at the end. It's more of a cycle, a spiral - it's Hooke's law," said KeiyaA. "With this work, I aim to interrogate and embrace anger and conflict, disappointment and dissatisfaction, about not being docile and about rejecting mammyism and traditional expectations of fat black brown and dark skinned women in our communities."

"Hooke's Law follows KeiyaA's breakout debut album, 2020's Forever, Ya Girl, her 2022 single "Camille's Daughter," and her full-length stage production, , that ran in New York. The new LP was written, sung, and produced by KeiyaA herself over the past five years, in addition to her playing every instrument on the songs. Also included on the lengthy tracklist is the previously released single "Stupid Prizes" from last month."

KeiyaA will release her sophomore album Hooke's Law on October 31 via XL. The lead single "Take It" features a moody, low-lit music video co-directed by Caity Arthur and KeiyaA. The album frames self-love as a non-linear cycle and a spiral, interrogating and embracing anger, conflict, disappointment, and dissatisfaction while rejecting mammyism and traditional expectations of fat, Black, brown, and dark-skinned women. KeiyaA wrote, sang, produced, and played every instrument on the record over five years. Hooke's Law includes previously released singles "Stupid Prizes" and 2022's "Camille's Daughter," following the 2020 debut Forever, Ya Girl.

Read at Pitchfork