"To call an artist like Natanya "genre-bending" is to miss the point; the genres have been bent already. What distinguishes the members of her cohort, raised on the everything-at-once fusion of the streaming era, is the purposefulness and personality they apply. The London singer-producer is part of a wave of upstart Gen Z acts from the UK bringing a versatile, internet-native sound close to the mainstream."
"While Natanya wears her admiration for big-budget affairs like Janet Jackson's All For You on her sleeve, her vocal production still maintains traces of the more languid bedroom soul popularized by the likes of Steve Lacy and monte booker. For Natanya, being a pop star is about inflection, arrangement, and attitude; even when she sings quietly, each choice she makes is magnified by the spotlight, and gets its oomph from how it's situated alongside all the other layers."
Natanya represents a wave of UK Gen Z artists who fuse internet-native sounds with mainstream pop ambition, applying clear purpose and personality to diverse influences. She bridges approachable, conversational R&B with the spectacle and songwriting discipline of earlier pop generations. Live experience opening for Ravyn Lenae and PinkPantheress and the dual EP release Feline's Return demonstrate her ability to personalize saturated sounds. Vocal production balances languid bedroom soul and compressed Y2K dance-pop drama. Vocal choices move from nasally Amy Winehouse vibrato to colloquial 1990s American R&B delivery and commanding Beyoncé verve, with arrangement and attitude central to her identity.
Read at Pitchfork
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