"Record store owner Chris Guttmacher grew up on music, but not the kind that predominates in his colorful shop, The Plastic Pancake, which opened in September on Valencia Street. "My parents were both classical musicians," he said. "It sort of ruined it for me." They weren't performers - his father was a psychiatrist and his mother worked at home - but the 59-year-old small business owner got sick of the classical music they constantly played in their home in Brookline, MA."
"Guttmacher brings plenty of experience with him into the sunset-colored walls of The Plastic Pancake. He has owned record stores in both Boston and Los Angeles and also worked for all three Amoeba Music locations in the mid-1990s and early aughts. "The Bay Area is in the upper echelon of American cities for record sales," he said, "along with New York and LA.""
Chris Guttmacher opened The Plastic Pancake on Valencia Street after a long history with music and the record business. He grew up around classical music but gravitated toward rock, playing in Boston-area bands and later owning stores in Boston and Los Angeles. He worked at all three Amoeba Music locations in the mid-1990s and early 2000s. The Bay Area supports high record sales and many vinyl shops. The Plastic Pancake emphasizes reggae, international music, psychedelia, and experimental underground rock LPs, and focuses on identity, rotating inventory, and fair pricing to remain competitive.
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