
"In summer 2026, Plovdiv will host PhillGood, a new three-day music festival that continues to place Bulgaria firmly on the European festival map. Taking place from 17 to 19 July at the city's iconic Rowing Canal, PhillGood joins the Fest Team family and arrives with bold intentions that combine legendary artists with some of the most relevant contemporary voices in global music and high-spec production."
"Set against the dramatic backdrop of Plovdiv's seven hills, PhillGood will transform the city into the Balkans' newest large-scale music destination. Known as The City of Seven Hills, this is one of Europe's oldest continuously inhabited cities, blending Roman ruins, Ottoman heritage and a thriving contemporary arts scene. PhillGood embraces this unique setting, placing music within a landscape shaped by centuries of culture and creativity."
"The opening night of PhillGood is headlined by The Cure, one of the most influential bands of the last five decades, performing in Bulgaria for the first time after more than 1,800 shows worldwide. They are joined by Wolf Alice with their expansive alternative sound alongside Irish dream-rock outfit Just Mustard and French producer Perturbator, whose dark, dystopian electronics are sure to thrill."
PhillGood takes place 17–19 July 2026 at Plovdiv's Rowing Canal, running evenings 19:00–01:30. The three-day festival will combine legendary artists and contemporary global voices with high-spec production. The event will use Plovdiv's seven hills, Roman ruins and Ottoman heritage as its cultural backdrop. The opening night features The Cure, Wolf Alice, Just Mustard and Perturbator. Saturday's bill includes Gorillaz and Kneecap. The festival arrives as Bulgaria joins the Eurozone, introduces a digital nomad visa and grows as a fast-emerging European cultural and festival destination. PhillGood aims to make Plovdiv a new large-scale music destination accessible to international audiences.
Read at Deep House London
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