"The song's lyrics tenderly address a long-lost lover, and the music builds from quiet guitar harmonics to a rustling crescendo. As we listened mostly in silence, Lowe laid back in his Peter Pan-green sweater, looking pained. "That's the real stuff, man," he said when the song was over, wiping tears from his eyes. "That's the good shit. That's why we do it!""
"At a time when social media allows artists to whittle the promotional cycle down to a few Instagram posts and a Hot Ones appearance, Lowe reliably books press-shy A-listers- Taylor Swift, Thom Yorke, Tyler the Creator -for in-depth exchanges that circulate widely and define the narrative around major releases. These conversations tend to invert the ostensible purpose of celebrity interviews. Rather than serve the public's curiosities, he said, he wants to serve artists-to give them "a place for""
Zane Lowe, a 52-year-old former rapper from New Zealand and global creative director of Apple Music, combines high-energy earnestness with deep emotional investment in music. He experiences and displays visceral reactions to songs, exemplified by crying while listening to Keaton Henson's "You Don't Know How Lucky You Are." Lowe books press-shy A-list artists for long-form interviews that often define release narratives and prioritize serving artists by offering them space to express themselves. He responds to industry anxieties—AI, streaming pay, and perceptions of music's diminished importance—by redirecting focus back to music's emotional power and artistic value.
Read at The Atlantic
Unable to calculate read time
Collection
[
|
...
]