"Eternal Research is a brand founded by musician Alexandra Fierra, and it's dedicated to "unlocking the existing music hidden in everyday things," per its website. The company's debut product is called the Demon Box. This fully analog device uses an intricate array of sensors to detect the electro-magnetic fields (EMFs) of almost any electronic device around it, and then turns those EMFs into music."
"The Demon Box blends the study of music-making with modern technology-and for its launch it needed a brand to match. The New York-based agency Cotton Design was tasked with creating a visual identity that an infinitely audio-reactive generative model that transforms sound into historically accurate Victorian patterns. Like the instrument itself, the brand eschews convention to create something unique. A music brand inspired by vampires, high fashion, and the Victorian era"
Eternal Research, founded by musician Alexandra Fierra, builds instruments that convert everyday electronic emissions into music. The company's debut product, the Demon Box, is fully analog and uses sensors to detect electro-magnetic fields (EMFs) from nearby electronic devices and translate them into sound. The Demon Box reached its Kickstarter funding goal within hours and the first units, priced at $999, are scheduled to ship in November. New York agency Cotton Design developed a visual identity that maps audio into generative, historically accurate Victorian patterns. The branding embraces a mysterious, vampiric high-fashion sensibility aligned with Fierra's craft-focused, experimental approach to sound. Talia Cotton described Fierra as 'on another frequency than the rest of the world.'
Read at Fast Company
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