"Bad Bunny was the most-streamed artist on Spotify for four years. He headlined the Super Bowl, singing in Spanish, challenging long-held ideas about what it means to be mainstream. His career highlights how streaming platforms, diaspora audiences, and shifting cultural power now determine global relevance."
"Bad Bunny has long used his music as an unapologetic political statement, including his stance against the United States Immigration and Customs Enforcement (ICE). His rise has exposed political and cultural tensions regarding representation, immigration policy, and the role of artists in social movements."
Bad Bunny's unprecedented success as Spotify's most-streamed artist for four years and his Super Bowl headlining performance singing in Spanish represent a fundamental shift in global cultural power dynamics. His career demonstrates how streaming platforms have democratized access to massive audiences, enabling artists to bypass traditional gatekeepers. The rise of diaspora audiences—immigrant communities and their descendants—has become a decisive force in determining mainstream relevance. Bad Bunny's unapologetic use of music as political commentary, including his stance against ICE, illustrates how contemporary artists leverage their platforms for social activism. His trajectory exposes tensions between established cultural hierarchies and emerging forms of influence shaped by technology and demographic shifts.
#streaming-platforms-and-cultural-power #diaspora-audiences #political-activism-in-music #mainstream-relevance #latin-american-representation
Read at www.aljazeera.com
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