Holly Zabka, president of Provident, highlights a transformative moment in the Christian music industry, citing unprecedented opportunities for the genre. With a significant rise in streaming, CCM achieved a 60% growth rate on Spotify over five years. For the first time in over a decade, two CCM songs are concurrently exceeding mainstream charts, marking a notable achievement as artists reach outside traditional Christian markets. Zabka emphasizes that artists are proactively engaging listeners rather than waiting for them to discover their music.
"This is the most exciting time to be in Christian music," she says. "I don't think we've ever been in this season of opportunity."
"This moment feels special because two Christian artists are each having a crossover mainstream moment at the same time," says Xander Zellner, a senior music data analyst at Billboard.
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