""This Pride Month, 'rainbow capitalism' no longer comes with a pot of gold as corporate support declines amid political pressures and changing strategies.""
""Pride organizations are struggling financially, with some even operating at a loss due to decreased sponsorship from major brands like Mastercard and Nissan.""
This Pride Month has seen a notable decline in corporate support for LGBTQ+ events, attributed to President Trump's efforts to eliminate DEI initiatives. Major brands, including Mastercard and Nissan, have scaled back their visible involvement, opting instead to redirect funds to employee-led initiatives. This shift has created financial challenges for Pride organizations, such as Heritage of Pride in New York City, which faces a budget shortfall of $750,000 due to a loss of sponsorships. These changes highlight the ongoing tension between corporate engagement and political climates affecting diversity efforts.
Read at Business Insider
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