"Ryan Murphy's swoony reimagining of JFK Jr and Bessette's romance has been a sensation, with Love Story: John F Kennedy Jr and Carolyn Bessette racking up 40m viewing hours to become FX's most-watched limited series on Hulu/Disney+ to date. But it has struck a deeper chord in culture too, with legions of fans eating up the couple's fashion and insouciant swagger, often wanting to try it on for size."
"Nearly 300,000 TikTok and Instagram posts are tagged #CBK, mainly videos focusing on Bessette's sleek style, while brands jostle to cash in on what Puck calls the Bessette halo effect. While working on this piece, I received a J Crew newsletter titled A 90s minimalism love story with links to Bessette wardrobe dupes like a Carolyn crewneck and tortoiseshell headband."
"Bessette (Sarah Pidgeon) is edgy and droll: the type who can roll out of bed hungover, tousle her hair and still show up to her publicity job at Calvin Klein looking like she stepped out of a magazine."
Ryan Murphy's limited series Love Story: John F Kennedy Jr and Carolyn Bessette became FX's most-watched limited series on Hulu/Disney+ with 40 million viewing hours. The show triggered significant cultural impact beyond viewership, inspiring fashion trends, restaurant reservations at locations featured in the series, and widespread social media engagement. Nearly 300,000 posts tagged #CBK focus on Bessette's minimalist 1990s style, prompting brands to capitalize on the "Bessette halo effect" through merchandise and wardrobe dupes. Young people adopted the couple's aesthetic, including fashion choices and cultural attitudes. The series presents early episodes as romantic comedy beats before revealing the tragic 1999 plane crash ending, with Bessette portrayed as stylish and edgy while working at Calvin Klein.
#cultural-phenomenon #1990s-fashion-trends #social-media-influence #television-adaptation #celebrity-nostalgia
Read at www.theguardian.com
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