Rocco's Limited-Edition New Super Smart Fridge Is a Retro-Cool Ode to NYC -- and Katz's Deli Pastrami
Briefly

Rocco has partnered with Katz's Delicatessen to create a limited-edition fridge inspired by NYC's iconic pastrami sandwich and subway culture. The Rocco Super Smart Fridge, available in "Subway Orange," is a bold homage to New York City's character, especially in light of phasing out old subway seats. Only 1,000 units are being released, with the first 75 buyers receiving a custom Katz's deli kit. This collaboration merges culinary brilliance with modern home design, celebrating NYC's vibrant atmosphere and passionate sports culture.
"We've had countless requests for orange, and the timing felt right. The subway seats might be on their way out, but we wanted to preserve a piece of what they meant to New Yorkers."
"Rocco's new fridge is a showpiece for anyone who thinks their living room could use a little more character, with the bold orange colorway being a tribute to NYC's past and present."
Read at Rolling Stone
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