ASOS has opened its first physical store in the U.S. through a pop-up in New York's SoHo, from June 13 to June 22. This move signifies ASOS' milestone as it expands from online-only retail to a physical experience. Offering a curated selection from its spring/summer 2025 collection, the pop-up provides an opportunity for American customers to engage intimately with the brand, addressing the demand for size inclusivity and exclusive merchandise not easily accessible online.
The U.S. is a hugely important market for us, and our growth here is driven by two key strengths: our unique product assortment and our ability to engage a passionate community of fashion lovers.
The decision to establish a physical presence in the U.S. is based on recognizing a key difference in size inclusivity across various categories, including Plus, Tall, and Petite.
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