Luckin Coffee, the largest coffee chain in China, has rapidly expanded to surpass Starbucks domestically and is now setting sights on the U.S. Despite a past accounting scandal, Luckin has revitalized its brand through unique flavors and competitive pricing. The brand's ambitions include opening a new branch in Lower Manhattan, where it joins Cotti Coffee, another emerging player founded by former Luckin executives. Both chains leverage technology and a mix of traditional coffee and bubble tea to attract young consumers in a saturated market.
Luckin Coffee has staged an unlikely comeback with quirky flavors and steep discounts, expanding aggressively while aiming to win over U.S. customers.
New York is probably culturally the best testing ground for an international brand to expand into, especially a Chinese one, but it’s also the most saturated.
Chinese chains combine budget pricing with unusual flavors that often blur the line between coffee and bubble tea—something that is extremely popular at home.
Luckin's alcohol-infused latte developed with Moutai sold over 5.4 million cups on its first day in 2023, generating over $13.7 million in sales.
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