Peter Jackson, the Oscar-winning filmmaker, and Ben Lamm, CEO of Colossal Biosciences, engaged in a conversation at the Cannes Lions Festival of Creativity. They explored the creative intersections between Jackson's cinematic world and Colossal's initiatives in de-extinction, such as the reintroduction of the dire wolf. Jackson emphasized the importance of storytelling in sparking curiosity about environmental issues. He shared his visions of imagination and how modern technology risks dulling creativity, which led to impactful suggestions for Colossal's narrative, highlighting Jackson's active investment and creative involvement in the company's direction.
It's stimulating curiosity, that's the most important thing. I grew up imagining all sorts of things, imagining flying cars, imagining a woolly mammoth.
When you announce this, you need to show the world the dire wolf howls, because it's the first time in 10,000 years anyone's ever heard that.
#peter-jackson #colossal-biosciences #cannes-lions-festival #de-extinction #environmental-conservation
Collection
[
|
...
]