Nothing is set to unveil its flagship model, Phone (3), in the U.S. next month, selling through its website and Amazon. CEO Carl Pei emphasizes this launch as pivotal for the company's strategic growth in a competitive market dominated by major players. The new phone aims to capture interest from users seeking alternatives to the mainstream brands. With substantial upgrades, compatibility with major networks, and a focus on distinctive design, Phone (3) represents Nothing's commitment to long-term growth and expansion.
"We have always said we are building for the long term, and now we're ready to take that next step in the U.S. Phone (3) is not just another launch. It is a signal of where we are as a company."
"We have already seen strong conversion rates from users switching to Nothing, and with Phone (3), we are going after that opportunity in a much more focused way."
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