"By pairing massive, coordinated digital screen displays with a street-level campaign, USAT is inviting the public to download the Rumble Wallet and receive $10 in USAT for free. Coordinated imagery across several of Times Square's most recognizable digital screens will culminate in a synchronized share-of-voice takeover, transforming multiple screens into a single, unified visual that shows how digital dollars move between people in an instant."
"The activation reflects a growing shift in fintech marketing toward experiential campaigns that translate complex financial technology into tangible consumer experiences. The mechanic is simple: Scan. Download. Receive. It is the same technology that already moves money for more than 550 million people worldwide, now available to anyone walking through Times Square with a smartphone in their pocket."
USAT executed a major brand activation in Times Square during the New York City St. Patrick's Day Parade, leveraging coordinated digital screen displays and street-level campaigns to promote digital currency adoption. The campaign invited the public to download the Rumble Wallet and receive $10 in USAT through a simple QR code scan mechanism. Coordinated imagery across Times Square's recognizable digital screens created a synchronized visual takeover, demonstrating how digital dollars transfer between people instantly. Twenty-five thousand promotional postcards distributed at street level directed participants to claim their $10 in USAT. The activation exemplifies fintech marketing's shift toward experiential campaigns that make complex financial technology accessible and tangible to consumers.
Read at Computerworld
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