"That decision, which comes in the wake of the league announcing back in September that this would be the last season both the semifinals and championship game will be played at a neutral site, is a recognition that the neutral site approach has lacked the energy and enthusiasm, at least to this point, the league initially hoped it would. The event, now in its third season, has largely accomplished the objectives the NBA had for it when Commissioner Adam Silver championed its creation."
""I think there's excitement around it. There's a clear difference in those games. I think you understand magnitude of it, not just because of the [prize] money, and the significance of that, but I think it's the court, the ball, the jerseys ... the NBA has bought into, obviously sponsors have bought into it, the players have obviously provided outstanding performances."
The NBA is evaluating moving the NBA Cup championship game away from Las Vegas for next season. The league previously announced that this would be the last season both the semifinals and championship would be held at a neutral site. The neutral-site approach has not delivered the energy and enthusiasm the league had hoped for. The NBA Cup, now in its third season, has increased early-season attention and met several objectives, including strong player buy-in driven partly by sizable prize money. The league is weighing site-change options to boost event excitement and fan engagement.
Read at ESPN.com
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