ESPN will maintain its role as the broadcaster of the NFL Draft while also acquiring new digital rights for its direct-to-consumer service. The agreements include ESPN's acquisition of NFL Network and other league media assets, with the NFL receiving a 10% equity stake in ESPN. Beginning next year, ESPN and ABC will provide separate broadcasts of the first three rounds of the draft. A daily show leading up to the draft will further enhance viewer engagement and will be available on ESPN2 and the direct-to-consumer platform.
"We've been talking about the draft since last year and how we continue to build on that. ESPN has been a partner in that from day one, bringing the fans closer to that event and building that event into one of the most popular events on the sporting calendar, which is incredible if you think back a few decades."
"ESPN will also produce a daily show leading up to the NFL Draft that will begin the day after the Super Bowl. That program will air most days on ESPN2, as well as being available on the direct-to-consumer service."
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