"The NFL has tightened its grip on everything, commercially, politically, culturally. Live sports are the last vestige of the monoculture. In the attention economy, scarcity and event programming are the currency."
"The NBA has an identity crisis, trapped in a system that rewards losing and lurching from gimmick to gimmick. The NFL, by contrast, has colonized the calendar."
"Last year, 83 of the 100 most-viewed telecasts in the US were NFL games. Regular-season matchups outdrew Game 7 of the World Series."
"The NBA was ascendant, designed for the TikTok age, with a growing global footprint. However, that advantage has evaporated over the years."
The NFL has strengthened its commercial and cultural dominance over the years, overshadowing the NBA, which is facing an identity crisis. While the NBA once thrived with a global appeal and a younger ownership group, it now struggles with a system that rewards losing. The NFL, in contrast, has effectively colonized the sports calendar, owning key days and events, and consistently dominating viewership ratings. Live sports remain a significant cultural force, with the NFL leading in audience engagement and attention.
Read at www.theguardian.com
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