The New England Patriots ranked fourth among NFL franchises in value, behind the Cowboys, Rams, and Giants. The team is valued at $8.76 billion, which is an increase of 20 percent from the previous year. Despite this financial growth, the Patriots have struggled on the field, recording back-to-back 4-13 seasons. They have undergone significant changes, including hiring their third head coach in three years and securing top-5 draft picks to improve their roster. The Cowboys maintain the top position, valued at $12.8 billion.
The Cowboys have been steady at No. 1, holding that spot for five years in a row. Sportico estimates the Dallas franchise is worth $12.8 billion, roughly double the $6.4 billion-dollar estimate they had in 2020.
The Patriots enjoyed a 20 percent year over year increase in valuation, which was the smallest increase of the teams in the top-5. New England has the most Super Bowl titles of any franchise since 2000, but has struggled on the field in recent years.
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