"The first video of his campaign for mayor showed Mamdani walking around New York, talking about the cost of living over a slow tempo hip-hop beat. It introduced Mamdani to a social media audience painting him as a young, attractive outsider who was willing to criticize the depths of New York's problems. And that has been a consistent feature of why his social media videos have worked so well: they look cool, but they're relentlessly on message."
"In November, Mamdani ran the New York City marathon, shooting video as he went. Eric Adams has raised the rent 9%. That's the most since a Republican was in city hall, a slightly breathless Mamdani tells the camera as he runs. Another video from the race shows Mamdani dodging in and out of other runners. If you want to run for mayor, you need to go to every single borough of New York City all the time,"
Mamdani centers affordability and housing as the core of his mayoral campaign, addressing rent and childcare pressures that push working people out of the city. He uses a superstar social media presence on TikTok and Instagram to raise his profile and attract voters and volunteers. His debut campaign video combined street shots, a slow tempo hip-hop beat, and a washout filter to portray him as a young, attractive outsider willing to criticize New York's problems. Subsequent videos reinforced that message with energetic, on-message visuals, including marathon footage and borough-hitting stunts. His tone emphasizes fun, energy, and relentless messaging contrasted with rivals' campaigns.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]