"The Transport Workers Union of America (TWU) and Local 100, which represents the drivers, kicked off an ad campaign on Friday blasting Adams' for what members call his betrayal of the Central Park horse-carriage by initiating the order and supporting Ryder's Law, a bill that would be the beginning of the end of the historic industry in the iconic park."
"The campaign will include newspaper, radio, TV and social media spots aimed at defending the industry's workers against the bill. The campaign began with two full-page ads that ran in local newspapers on Sept. 19. One ad features a large photo of Adams holding money, with a message that calls him a corrupt politician and a backstabber. The campaign will cost nearly $1 million."
"TWU International President John Samuelsen said the mayor is pushing the industry out of the city in order to make room for more profitable real estate options where the main carriage horse stable is located on West 52nd Street. What's going on here is that Eric Adams has thrown his lot in with Manhattan real estate developers, Samuelsen said. They want to vacate the stables so they can put up skyscrapers, condominium towers, and office towers."
Mayor Eric Adams issued Executive Order 56 on Sept. 17 directing agencies to prepare for the end of the horse-carriage industry and urged passage of Ryder's Law, which would ban carriage rides by June 1, 2026 while creating a workforce program for displaced drivers. The Transport Workers Union (TWU) and Local 100 launched a media campaign including newspaper, radio, TV and social media to defend drivers and oppose the bill. The union ran two full-page ads on Sept. 19 and plans a blitz through November costing nearly $1 million. Union leaders accuse the mayor of siding with real estate developers and displacing the industry.
Read at www.amny.com
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