"With friendship apps continuing to gain popularity, Bumble announced on Wednesday the relaunch of its Bumble For Friends (BFF) app. With younger generations seeking to expand their social circles, the revamped app aims to help users connect with new friends beyond the traditional one-on-one matching that BFF has been known for. The app is built on Geneva, the community-focused social platform Bumble acquired last year."
"Bumble BFF will continue to offer one-on-one matching and private direct messaging, allowing users to swipe through profiles and chat individually with their matches. However, the new focus will be on the new Groups tab. The addition to the app enables users to engage in chat rooms, plan hangouts with new friends, and utilize an in-app calendar to create and track upcoming events. A company spokesperson tells TechCrunch it's designed for communities of all sizes, ranging from small groups to thousands of members."
"The app is built on Geneva, the community-focused social platform Bumble acquired last year. This also means that the Geneva app will be shutting down. The move should not be a surprise: in Q2 2025, Bumble told investors that Geneva had not generated any revenue as of June 30. The company says existing Geneva members will automatically get upgraded to BFF without losing any of their groups or messages."
Bumble relaunched Bumble BFF, rebuilding the app on Geneva, the community-focused platform it acquired. Geneva will shut down and existing Geneva members will be upgraded to BFF without losing groups or messages. BFF preserves one-on-one matching and private direct messaging while adding a Groups tab that supports chat rooms, event planning, and an in-app calendar for creating and tracking events. The Groups feature accommodates communities from small groups to thousands of members. The Group tab is live now, with discovery slated for February 2026. The relaunch aims to remain competitive amid a surge in friendship apps as young adults seek more social connections.
Read at TechCrunch
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