"If your blog isn't driving traffic, leads, or visibility, it's not that blogging doesn't work. It's that you haven't outsmarted your competitors-at least not yet. Start using these six steps to reverse engineer their SEO strategy to start outranking them. Step 1: Find out who's beating you (it's not who you think) Start by Googling the terms or phrases that your ideal clients would search: "Florida car accident lawyer" "Can I sue my employer for unpaid wages?" "How long do I have to file a medical malpractice claim?""
"Ignore the paid ads and directories at the top. Look at the top three organic blog posts. Who wrote them? What firm or brand is consistently showing up? Are you even on the list? These are your real competitors, not just by practice area, but in search engine authority. Step 2: Audit their content (like an SEO detective) Look at their content closely without getting distracted by design elements, branding, or lengthy paragraphs. You're looking for clues as to what Google is rewarding."
Blogs that fail to generate traffic, leads, or visibility are losing to competitors who command search authority. First, identify which sites occupy the top three organic results for target client queries and treat those domains as direct SEO competitors. Next, audit their content for headline structure, depth, formatting, internal links, multimedia, and update frequency to see what Google rewards; use free tools to inspect metadata and link profiles. Then, run competitor URLs through tools like Ahrefs, SEMrush, or Ubersuggest to surface high-traffic pages, keywords ranking in positions 1–10, and featured-snippet opportunities to prioritize targeting.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]