"Google completed the rollout of the August 2025 spam update today, September 22nd. Google is testing a new AI Search option named Darksteel. We have some data on the impact of Google blocking the num parameter and how it impacted Search Console. Google AI Mode product listings is testing AI-generated product summaries. Google is testing translate a conversation. I am offline Tuesday and Wednesday for Rosh Hashanah, happy Jewish New Year!"
"Search Console shows data for when pages were actually shown, it's not a theoretical measurement. Assuming you're looking for pages ranking for the same query, you'd see that only if they were actually shown. (IMO it's not really "cannibalization" if it's, John Mueller on Bluesky Subtwee... subblue: using something as an API doesn't make it an official API., Gary Illyes on Bluesky"
Google completed the August 2025 spam update rollout on September 22, 2025. Google is testing a new AI Search option named Darksteel and experimenting with AI Mode product listings that include AI-generated product summaries. Google is also testing a translate-a-conversation feature. Blocking the num parameter produced measurable changes in Search Console data and reporting. Search Console shows data only for pages actually shown, which affects apparent cannibalization. Industry signals include OpenAI hiring an experienced SEO and planning a site migration. Google acknowledged inconsistent display of a "cause of death" indicator for some queries and is working on fixes.
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