"Substack is an online platform that allows business owners and content creators (or anyone who enjoys writing) to publish a newsletter. Followers and customers can subscribe to the newsletter, and you can make this either free or paid. Your subscribers get notified via email whenever a new one is published. Here are three ways in which Substack could add extra revenue to your small business."
"Anyone with a Substack newsletter can monetize it through a paid subscription. Once you've built a substantial subscriber base, this could become consistent and recurring revenue for your business. However, keep these things in mind when starting a paid newsletter: Set expectations upfront: Be clear about what your readers can expect by subscribing to your newsletter - especially a paid version."
"Build trust to increase sales: A newsletter that's genuinely helpful or shares expertise can help position you as a thought leader and helps build trust in your brand. Trust is important when it comes to increasing sales; a report by Edelman found that 88% of consumers say trust is just as important as price and quality when it comes to making purchases. Link to your offers: Within your newsletters, you can drive traffic to your website, online"
Substack offers a platform for small business owners and creators to publish email newsletters that can be free or paid. Paid subscriptions provide potential recurring revenue once a substantial subscriber base is established, with a 10% Substack commission. Paid newsletters should set clear expectations and deliver exclusive value such as premium advice or behind-the-scenes content. Newsletters can also drive leads and sales by positioning the sender as a thought leader, building trust with customers, and linking readers to business offers and websites. Email notifications inform subscribers whenever new content is published.
Read at Forbes
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