"Short answer: For most B2B companies the average cost to buy keywords on Google Ads is typically $2-$15 per click, with highly competitive enterprise or legal/software keywords commonly reaching $50+ per click. What matters more than raw CPC is whether those clicks become qualified leads and revenue - I can review your account or run a CPC cost analysis so you know the real cost of a lead for your business."
"How I arrived at that range and what I assume: Competition & intent: Commercial-intent keywords cost more because many advertisers bid on them. Location: U.S. and large metro targeting raises CPCs versus smaller regions. Industry examples: Software, financial services, and legal terms sit at the high end; specialized industrial keywords are often lower. Quality & structure: Well-organized campaigns, tight match types, negative keywords, and good landing pages improve Quality Score and reduce CPC."
Average B2B Google Ads cost-per-click typically falls between $2 and $15, while highly competitive enterprise, legal, or software keywords commonly exceed $50 per click. Keyword prices vary by industry, keyword intent, geography, and competition. U.S. and major metro targeting increases CPCs versus smaller regions. Well-structured campaigns, tight match types, negative keywords, and optimized landing pages improve Quality Score and lower CPC. Focus on conversion rate and lead value to assess profitability; cost-per-lead matters more than raw CPC. Alternative tactics include long-tail keywords, account testing (match types, landing pages, remarketing), and complementary channels like LinkedIn.
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