""It's interesting to see how things have changed, but they've also stayed similar because underpinning that is the idea of building a community around your brand and really treating your customers in a way that could build a much deeper relationship with them.""
"One such automation this integrated approach enabled was their automated abandoned cart email, which has resulted in more than $36,000 in additional revenue for the brewery. But saving time isn't all that an can do, and retailers are finding that it can help clarify or diversify their messaging, as well. Retailers are tasked with finding new and engaging ways to position their products and offerings to customers, another area where AI excels."
Seventy percent of retail executives targeted AI deployment by end of 2025 to personalize customer experiences. Small retail businesses are adopting AI-driven email marketing automations integrated with ecommerce platforms to streamline and personalize communications and scale relationships. Wellington Brewery implemented multiple automated workflows, including an abandoned-cart email that generated over $36,000 in additional revenue. Automation saves staff time, enables clearer and more diverse messaging, and helps position products in new, engaging ways. AI supports building brand communities, deepening customer relationships, and improving conversion and revenue outcomes for retail operators.
Read at Retail Dive
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