"Ethan Smith is the CEO of Graphitethe leading SEO growth agencyand my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google searchand most companies are completely missing this opportunity."
"In our conversation, we discuss: His 7-step playbook to rank #1 in ChatGPT Why ChatGPT traffic converts 6x better than Google How early-stage startups can win at AEO immediately (unlike with SEO, which takes years) The three tactics that actually work: landing pages, YouTube videos, and Reddit comments Why help-center content can suddenly be your highest-ROI investment The specific Reddit strategy that works (spoiler: be authentic) Why AI-generated content doesn't work"
AEO (answer engine optimization) focuses on getting products and pages surfaced in responses from models like ChatGPT, Claude, Gemini, and Perplexity. ChatGPT-driven traffic converts roughly six times better than Google search. Early-stage startups can achieve AI-answer visibility far faster than traditional SEO timelines by following a targeted playbook. The highest-impact tactics are landing pages, YouTube videos, and authentic Reddit participation. Help-center content can become a top ROI channel for appearing in AI answers. AI-generated content underperforms for AEO. Models rely on citations and RAG, so on-site quality and credible external signals both matter.
Read at www.lennysnewsletter.com
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