"On your birthday, you can have access to a complimentary regular-sized sub, which means you can choose from the chicken salad sub, the super sub, the BLT, or any of these other 15 popular Jersey Mike's subs in their full, regular-sized glory. Your free sub comes in the form of Shore Points, which are added to your MyMike's account on the day of your birthday and are tradable for any Jersey Mike's sub."
"To officially qualify for the freebie, you must: Be a MyMike's member, opt in for emails, add your birthday, and have made at least one regular or giant sub purchase within the last year. The first step is to head to the website and sign up for a MyMike's account, which is free. In your profile, make sure that you add your birth date, so the Jersey Mike's team knows when to send those Shore Points."
Jersey Mike's awards Shore Points to MyMike's account holders on their birthday that can be redeemed for a complimentary regular-sized sub. Shore Points are tradable for any regular Jersey Mike's sub and do not expire, allowing redemption after the birthday. Qualification requires a free MyMike's account, entry of a birth date in the profile, opting in to emails, and at least one regular or giant sub purchase within the previous year. Members must sign up on the website and ensure profile and email settings are updated to receive the Shore Points on their birthday.
Read at Tasting Table
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