"One of the most important aspects of someone's credibility today is what Google reveals about them during a search. Most corporations and individuals understand the value of this and grasp the core concept, though they might not be familiar with the term itself. Online Reputation Management (ORM) is the process of creating positive content, suppressing negative press and maintaining a strong online image for businesses and individuals."
"ORM is essential for businesses and individuals in today's hyperconnected world. Bad publicity usually results in damaged personal and professional reputations online. These issues can lead to being fired by an employer, getting divorced, losing new customers or even having a hard time raising the next round of funding. Think of ORM as digital reputation. The internet doesn't forget easily, and even a single negative article or viral post can overshadow years of good work."
Online Reputation Management (ORM) involves creating positive content, suppressing negative press and maintaining a strong online image for businesses and individuals. ORM is essential in a hyperconnected world because bad publicity can damage personal and professional reputations and affect employment, relationships, customers and fundraising. A single negative article or viral post can overshadow years of good work; Google search results often form the first impression for clients, investors and employers. Monitoring online presence enables timely responses before negative feedback escalates. Monitoring tools are easier, cheaper and more effective than manual searches, allowing organizations to catch inaccuracies within hours and correct them before they gain traction.
Read at Entrepreneur
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