Amazon is restructuring Wondery, reducing staff and shifting its popular podcasts into larger Amazon products. Founded in 2016, Wondery gained prominence for narrative-driven podcasts and was acquired by Amazon in 2021 for $300 million. As the podcasting market grows from $30.72 billion in 2024 to an estimated $131.13 billion by 2030, listener preferences are changing, with a notable increase in demand for podcasts that include video components. This shift is impacting the traditional audio-only podcast landscape.
Amazon is restructuring Wondery, shifting its popular podcast brands into larger products, signaling a trend towards video-centric formats in the podcasting industry.
Wondery, acquired by Amazon for $300 million in 2021, will undergo significant changes, with CEO Jen Sargent and about 110 employees being let go.
The global podcasting market, estimated at $30.72 billion in 2024, is projected to reach $131.13 billion by 2030, illustrating its growth despite format shifts.
As listeners increasingly prefer podcasts with video components, the lines between podcasting and video content have blurred, affecting how content creators operate.
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