"Audio giant iHeartMedia, self-described a the leading audio media company in America, announced its intent to add video podcasting to its creative platform. The rollout date is obscure, defined by iHeart as "early 2026." We do know that the twinning of audio and video will be implemented in both the app and web versions of iHeartRadio. No additional cost will be levied on creators. When the expanded tool launches, podcasters will be able to distribute full-length video directly into iHeartRadio for free."
"iHeart seems intent to establish that the podcaster is in control, especially in three important ways: Creative Integrity: Podcasters will control how their content is presented: If they want to offer a full-length video version of their podcast, it will be supported - and if a creator prefers to distribute as audio-only, that will be supported too. iHeart will provide the tools; creators will maintain creative ownership."
"Monetization Strategy Consistent with Podcasting: Creators will retain control over their monetization, with no revenue share required to iHeart. By offering this distribution for free, consistent with audio podcast distribution platforms to date, iHeart will offer creators the most cost-effective strategy for launching and expanding their podcasts - without compromising either their creative integrity or their financial autonomy. iHeart will not require creators to have their videos hosted and served from an iHeart-owned hosting provider in order to make video available on iHeart."
iHeartMedia will add video podcasting to iHeartRadio, with rollout slated for "early 2026." The platform will support full-length video distribution via standard RSS into both the app and web versions at no cost to creators. Creators can choose audio-only or full video, retain creative ownership, and keep control of monetization with no revenue share required to iHeart. Creators also may host video outside of iHeart's infrastructure, mirroring current audio hosting flexibility. iHeart positions audio as the primary medium while treating video as a separate, incremental option that builds on podcasting's roots in radio.
Read at RAIN News
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